Inviting and analysing consumer stories require an investment of time and resources. Before you begin, identify what resources you can commit and make sure those resources are sufficient to meet your objective. If they are not, you may need to re-think the scope of your storytelling work.
A time investment
It takes time to plan, undertake and evaluate a storytelling project. How much time is required will depend on the aim and scope of your project. It will take much less time to use this tool-kit to gather a small number of in-depth case-studies, or to use the Toolkit to conduct key informant style semi-structured interviews to gather a small number of consumer stories. If you plan to use the Toolkit to gather a large number of in-depth stories through interviews, the time investment will of course be greater. Consider that listening to a single consumer’s story and transcribing that story, is likely to take up to one full day’s work. (It can take one to two hours to listen to a consumers’ story, and it takes on average 2.5 to 3.5 hours to transcribe one hour of recorded audio.)
A further investment of time is required in the planning stage, arranging interviews, liaising with consumers who share their story, and in any analysis of the narratives you gather. You will need to identify which staff in your organisation will give their time to this work. This could involve several roles and responsibilities. These are described below at Roles and Responsibilities.
Consider whether there are any resources you will need to purchase. This could include:
- An audio-recording device for recording face-to-face interviews;
- Paying a specialist agency to transcribe audio-recordings of interviews (this can range from $120 to $150 per hour).
The Toolkit suggests low or no-cost alternatives to purchasing resources where possible. Remember that the methods described in this tool-kit are intended to be adaptable. For example, if you do not have the time or resources to record and transcribe interviews it may still be valuable and appropriate to your aims to conduct interviews that you record in written notes that you then write up and invite the storyteller to check, change and approve as a record of their story.